Posts

Social Listening "Alaska Airlines"

Image
     The brand you select is Alaska Airlines. People think that it has good service, that the staff is very attentive, that they have non-stop flights. I was very interested in the brand's advertising because I found it interesting and many people sometimes think that their offers or promotions and services are exaggerated from what they really are, I think it is like in everything, each person has a different opinion and I think that many most of the time people demand more than they want to pay.      Alaska Airlines' value proposition is to offer the most nonstop destinations on the West Coast of any airline and have the number one market share on the West Coast. As a result, they are making significant investments in products, services, and networks to become the West Coast's airline of choice.      One of the specific things that people think about is the service, they say it is very good, even in emergencies, others think that they shoul...
Post a Comment
Read more

“Marketing in the News”, Amazon’s New Focus: Fending Off Rivals Temu and Shein.

Image
The article I chose talks about online companies, such as Amazon, Temu, and Shein; which seek to maintain their competitiveness, and others seek how to improve it. I found this article interesting since  Amazon considers newer platforms to be major threats to its dominance of online shopping. Some important points are the following: Amazon is focusing in part on two aspects of their business that they believe will continue to give them a competitive advantage: Customer Trust and Fast Delivery. Temu and Shein, for now, have supplanted Walmart and Target as focal points. Companies with Chinese roots are expanding in the United States and targeting Amazon customers. Temu users in the US grew to 51.4 million in January since its launch in September 2022. Shein users increased from 20.9 million to 26 million during the same period. Amazon's fell from 69.6 million to 67 million. Online sales companies such as Amazon, Shein, and Temu are looking for strategies to improve their sales, whic...
Post a Comment
Read more

About me.

Image
My name is Deisy Macias, I was born in Riverside California, my parents moved to Mexico when I was one year old and I returned almost 23 years later. I studied in Mexico in my second year of university I got pregnant, therefore I had to leave school, it was difficult because it was something I was passionate about because I was studying and working in an accounting firm, I was only in charge of the sales department. After my baby was born, I returned to work, but the situation in Mexico was difficult. My baby's father proposed that I come to give a better future to our daughter, but after 4 years I had my second son and he left when my baby was 3 days old, so 3 weeks later I already had 2 jobs. Then I met my husband and now I have an 18-month-old baby. When she was born I started studying English via Zoom, and they asked me if I would like to continue studying. I answered, "Of course", I did everything necessary and here I am. I still don't master English 100%, but I...
Post a Comment
Read more